Fractional COO services

So you can focus on your North Star

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So you can focus on your North Star *

  • Most founders don’t lack help.

    They lack ownership.

    In this partnership:

    • I don’t wait for instructions

    • I don’t ask to be told exactly what to do

    • I don’t track hours

    We define clear areas of responsibility
    and I fully own them.

    If something slips, it’s on me. Not on you.

    You shouldn’t be the one remembering deadlines, following up on others, or worrying if things are moving.

    That’s what reduces mental load for real.

    You don’t manage me.
    You don’t micromanage progress.
    You don’t carry everything in your head.

  • Depending on the partnership, I take full ownership of areas such as:

    • Launch planning and execution

    • Programs and offers, from idea to onboarding

    • Events and experiences: logistics, communication, follow-up

    • Client journeys: contracts, payments, access, onboarding

    • Internal coordination with assistants or external support

    • Turning decisions into action so nothing gets stuck

    At the start, we sit down and get very clear on what I’m responsible for.
    Not in theory but in your actual day-to-day business.

    Once that’s clear, it’s mine to run with.
    You don’t need to remind me, check in, or worry if it’s moving.
    That responsibility shifts from you to me.

  • It’s a fractional partnership built on trust, mandate, and ownership.

    Each month, I continuously analyse:

    • where momentum is building

    • where things are getting stuck

    • which initiatives will have the biggest impact right now, so you don’t have to constantly guess what deserves your attention.

    Based on that, we adapt:

    • what I take ownership of

    • what we prioritise together

    • where execution will create the most leverage

    Typical support includes:

    • Weekly private 1:1 calls (planning, prioritisation, decision-making)

    • Ongoing Slack support for real-time alignment and clarity

    • Hands-on operational execution between sessions

    • One monthly execution or deep-work day to clear bottlenecks

    • Optional coordination of assistants or external collaborators

    I stay close enough to take responsibility, not just give advice.

  • I work best with founders who:

    • Are building a serious business with revenue or strong momentum

    • Carry both vision and execution today

    • Have high standards and a strong sense of responsibility

    • Feel operationally stretched and mentally full

    • Are used to doing things themselves but know it’s not sustainable

    • Want calm, clarity, and progress — not hustle or pressure

    This is not for:

    • early idea-stage founders

    • people looking for motivation or quick fixes

    • founders unwilling to be challenged or let go of control

    You may be scaling a startup, a consultancy, a service-based business, or a purpose-driven company.

    What matters is not your label — but that your business has outgrown your capacity.

  • What founders notice first (their words, not mine):

    “My head got quieter.”
    “I stopped second-guessing everything.”
    “I had someone who saw the value even when I doubted it.”

    That’s what changes when responsibility is shared, not advised on from the outside.

    Over time, that leads to:

    • clearer leadership

    • fewer open loops

    • stronger external confidence

    • a business that doesn’t depend on you for everything

    This is what sustainable growth actually feels like.

  • How This Partnership Pays for Itself

    When I say I work on leverage, this is what I mean:

    I help founders move from:
    mental overload → clear priorities
    reactive decisions → deliberate leadership
    scattered execution → structured momentum

    That shift changes how you show up.
    And how the market responds to you.

    Here’s a concrete example:

    One founder I worked with needed to strengthen her investor credibility.

    We didn’t start with fundraising.
    We started with positioning.

    I took ownership of refining her LinkedIn presence, clarifying her narrative, and identifying the right media exposure.

    We secured a feature in Impact Loop.

    That article led to a direct message from a potential investor requesting a meeting.

    No paid ads. No cold outreach.
    Just sharper positioning, executed properly.

    That’s leverage.

    The right initiative.
    At the right time.
    Driven forward by someone holding the full picture with you.

    Most founders expect ROI to show up in revenue.

    Many experience it earlier in:

    calmer decisions
    stronger external perception
    fewer expensive missteps
    and momentum that finally holds

    Because when execution aligns with strategy, the compound effect begins.

  • All partnerships begin with a clarity and mapping phase, where we:

    • identify your current operational bottlenecks

    • clarify priorities for the coming months

    • define where I can create the most immediate relief and momentum

    From there, we design the setup together. This is where we make sure the partnership actually fits your reality, not a predefined model.

    We look at what’s on your plate right now and decide what I should take off it.
    We agree on how closely I need to be involved and where my time will create the most impact.

    Nothing is locked in stone.
    As your business shifts, the partnership shifts with it.

Co-founder energy.

Second brain. Right hand. Long-term.

The right support at the right time is often the difference between spending another quarter just keeping things afloat and having the clarity and structure to move a key initiative, launch, or funding process forward. The difference is often not working harder but finally not carrying everything alone.

A person using a laptop with their hand hovering over the keyboard, black and white photo.

What’s included:

Every partnership is tailored, but this is what support typically looks like in practice.

  • Getting clarity first so nothing is built on guesswork: We start with a deep operational mapping over two 60-minute sessions.

    Here, we:

    • map how your business actually runs today

    • identify where things get stuck or leak energy

    • clarify priorities for the coming months

    • define where I can take immediate responsibility

    You leave this phase with a clear operational baseline: what matters now, what can wait, and what no longer needs to live in your head.

  • We meet weekly for a private 60-minute session.

    This time is used to:

    • plan the coming week

    • make decisions you’ve been postponing

    • prioritise when everything feels important

    • follow up on execution so nothing stalls

    The goal isn’t talking.
    It’s forward motion week after week. It’s leaving each session knowing exactly what matters next and what doesn’t.

  • Ongoing decision support between calls: Between sessions, you have access to me via Slack.

    This is for:

    • quick clarifications

    • decision support when you feel unsure or overloaded

    • prioritisation questions as things come up

    • alignment so momentum isn’t lost between meetings

    You don’t need to save everything for the next call, decisions can move while they’re still relevant.

  • Hands-on operational work - not just advice: Where it creates the most leverage, I work hands-on between sessions.

    That can mean:

    • moving a launch or initiative forward

    • structuring offers, onboarding, or internal processes

    • coordinating with assistants or external support

    • turning decisions into action so nothing gets stuck - without you having to chase, remind, or carry it mentally.

    This is where your mental load actually decreases because progress doesn’t depend on you pushing it.

  • One monthly execution day to clear what’s been hanging over you: Once a month, we spend a full working day together.

    This is focused, uninterrupted time to:

    • clear bottlenecks

    • move important initiatives forward

    • finish things that have been dragging on

    • create visible progress you can feel

    Many founders describe this day as the moment they finally feel “caught up”.

  • Simple systems that support how you actually work:

    I introduce simple tools for:

    • tracking priorities

    • keeping decisions visible

    • reducing open loops so you don’t have to remember everything yourself.

    Nothing complex.
    No heavy systems.

    Everything is adapted to how you work, not how a framework says you should.

  • Calendar & workload support so growth doesn’t cost your health:

    We structure your calendar, workload, and communication flow so it supports:

    • your current growth stage

    • realistic capacity

    • sustainable energy levels

    This includes syncing planning and execution with your natural energy and menstrual cycle, so the business grows without pushing you toward burnout. This isn’t about doing less, it’s about working in a way that actually holds over time.

  • Investor readiness (when relevant)

    If you’re preparing for funding, partnerships, or increased visibility, I support with:

    • deck review and structure

    • investor communication frameworks

    • one-pagers and CRM setup

    • pitch preparation and practice

    So you’re not just “ready on paper” but confident in how you present the business because the behind the scenes actually backs it up.

  • We always commit to a 3-month trial period.

    Total fee: SEK 105,000 (excluding VAT)

    Invoiced 50% at start and the remaining 50% halfway through.
    Payment terms: net 10 days.


    Monthly payment plan also possible.

    If we decide to continue beyond the trial period, we move into a tailored ongoing partnership.

    Investment reflects the scope, complexity, and level of operational ownership I step into.

  • "Ida feels like my right hand - someone I can truly rely on to handle and support complex projects or situations, no matter what they are. She’s like a second brain, only more organized and structured."

  • "Ida takes ownership, is detail-oriented, and has strong leadership qualities. I feel like I can mentally and physically relax and trust her — and know that she’ll probably do it better than I would. It’s rare to find someone like that."

  • "I’m able to do MORE in my company without it feeling like more is on my plate. I can focus on bigger, more important decisions instead of smaller, detail-heavy ones. I can lift my gaze more often. I see other founders burning themselves out, while I’m actually doing more in my business than they are — but without the stress, because I have the right support."

  • "The fact that you can communicate with and find suppliers makes an ENORMOUS difference to my focus. And knowing I trust you to represent my brand — even with clients — and to handle tough conversations and complex situations."

  • "I’m thinking about what a third party said: “You’re a much happier person now, since Ida came in.” Take that as the biggest compliment you can get. Because “happy” is probably my natural state — and a sign that all of me is present. Unfortunately, not everyone has seen that side of me during the past few years of “pushing through.”"