N STAR ADVISORY
HERE’S WHAT I BELIEVE - AND IT MIGHT BE SLIGHTLY UNCOMFORTABLE:
Most scaling problems are not strategy problems.
They are founder load problems.
Not because founders aren’t capable.
But because they are.
The smartest person in the room becomes the bottleneck.
The most responsible one becomes the safety net.
The most driven one carries more than anyone sees.
I’ve seen this pattern from three angles:
Inside companies, leading operations
As an angel investor evaluating growth risk
And as a founder, building my own company from scratch.
The numbers might look strong.
The pitch might be polished.
But if the founder is still holding the operational center alone, the structure is fragile.
That’s my edge.
Hi, I’m Ida Kurvinen
Where I come from
I've built my career inside organisations where deadlines don't move:
& Other Stories: owned production for all global campaigns, from brief to launch
Oriflame: planning and project leadership across a global creative organisation
Gudrun Sjödén: PR and communications operations across five markets
Lundberg&Co: led client engagements end to end, between leadership and creative teams
H&M: running stores at 21
Along the way, I became the operator leaders brought in when execution mattered, and recruited again when they changed companies.
How I work
Calm under pressure. Direct without drama.
I think in systems and in second-order consequences.
I work embedded: in your week, your team meetings, your Slack. Not in a quarterly report.
We agree on what I own. Then I own it.
You stop checking whether it got done.
And I don't look away from dysfunction. I address it early, without making it bigger than it is.
The personal layer
Based in Stockholm, with Finnish roots: clarity and substance over spectacle. Mother of two. I work with companies across the Nordics and beyond.
If too much still runs through you, let's talk.
P.S Funny fact: I just love LA.