CRO2Go x N Star Advisory

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CRO2Go x N Star Advisory *

A partnership built for companies that are already growing - but need it to hold.

I’m proud to partner with CRO2go to close a gap we both see across scaling companies.

Together, we combine revenue leadership with operational execution – so companies don’t just grow, but actually scale.

CRO2go is a female-founded fractional powerhouse based in Zurich — active across Europe, the US, Dubai and Singapore.

They step into companies where growth is present – but not yet predictable.

Typical situations:

  • pipeline exists, but doesn’t convert consistently

  • sales and marketing are active, but not aligned

  • revenue depends too much on individuals, not systems

Their focus is straightforward: build a go-to-market system that actually drives revenue.

Read more about CRO2Go

  • This partnership is built around a simple observation:

    Strong revenue strategy without execution doesn’t stick.
    Strong execution without direction doesn’t scale.

    CRO2go focuses on how companies grow.
    N Star Advisory focuses on how companies operate while growing.

    Together, this creates a more complete system where revenue and execution actually connect.

    • Go-to-market strategy and execution

    • Pipeline and conversion

    • Sales, marketing, and RevOps alignment

    • Revenue architecture

    • Operational structure

    • Prioritization and planning

    • Ownership and accountability

    • Hands-on execution

Three women. Three different playbooks.

One conviction: growth doesn't have to be chaos.

Melanie Lennert spent 20+ years scaling revenue inside banking and fintech — including asset servicing client excellence at JP Morgan and a DACH market entry for a US fintech. Today, as Founder of CRO2go, she helps financial institutions and fintechs turn complexity into commercial momentum, bridging enterprise discipline with startup speed.

Melanie Tschugmall built her expertise across the full revenue lifecycle — marketing, presales, sales, partnerships, customer success — at KPMG, Zühlke, SAP, and scaling companies across the Nordics. As Co-Founder of CRO2go, she helps B2B services and SaaS companies treat GTM not as a function, but as the CEO's execution system — connecting strategy, people, process, and revenue into one scalable machine.

Ida Kurvinen — that's me — leads N Star Advisory as a Fractional COO for founders across the Nordics, and serves as CRO2go's Head of Nordic Growth. My background spans production and marketing leadership at & Other Stories and Oriflame, and angel investing through RadCap Ventures. My role is end-to-end ownership: the operational and strategic full stack a founder needs to scale with confidence — and sleep at night.

Read more about CRO2Go

Next step

If you’re exploring how to scale without overhiring:

We can start with a focused conversation.
  • Does fractional CRO make sense for your stage?
  • Where is your current GTM breaking down?
  • What would need to change first?
Then decide how to move forward.