Two ways in.

So you can focus on your North Star

*

So you can focus on your North Star *

— One —

START HERE · ONE SESSION · ONE DELIVERABLE

The Founder Operations Diagnostic

A sharp outside read on your operations — before you commit to anything bigger.

You know something is leaking. Decisions are slowing down. Important things keep getting pushed. You're carrying more in your head than you should.

But you're not yet ready to bring someone in. And you don't want another "discovery call" that goes nowhere.

You want a real, honest, outside read on how your business is running today — and a clear picture of what would actually move the needle next.

What you walk away with

A written Operations Snapshot, delivered within 5 working days. Two to three pages. Structured. Sharp. Yours to keep.

  • Operating picture — what's working, where it's leaking, where you're still the bottleneck

  • The three highest-leverage moves for the next 90 days, ranked by impact and effort

  • Operating risks — what will break first if nothing changes

  • Fit assessment — what kind of help you actually need. Honest. If you don't need me, I'll tell you.

How it works

Async pre-work (~45 min on your side). One 90-minute working session. Operations Snapshot delivered within five working days.

That's the whole product.

9,500 SEK ex moms · 11,875 SEK incl. VAT

If you move into the Partnership within 30 days, the Diagnostic fee is credited in full toward it.

Book the diagnostic

  • "Ida takes initiative without me having to ask. Things that had been lying around for ages are finally done, and she took work off my plate from day one."

  • "Ida feels like my right hand - someone I can truly rely on to handle and support complex projects or situations, no matter what they are. She’s like a second brain, only more organized and structured."

  • "Ida takes ownership, is detail-oriented, and has strong leadership qualities. I feel like I can mentally and physically relax and trust her — and know that she’ll probably do it better than I would. It’s rare to find someone like that."

  • "I’m able to do MORE in my company without it feeling like more is on my plate. I can focus on bigger, more important decisions instead of smaller, detail-heavy ones. I can lift my gaze more often. I see other founders burning themselves out, while I’m actually doing more in my business than they are — but without the stress, because I have the right support."

  • "The fact that you can communicate with and find suppliers makes an ENORMOUS difference to my focus. And knowing I trust you to represent my brand — even with clients — and to handle tough conversations and complex situations."

  • "I’m thinking about what a third party said: “You’re a much happier person now, since Ida came in.” Take that as the biggest compliment you can get. Because “happy” is probably my natural state — and a sign that all of me is present. Unfortunately, not everyone has seen that side of me during the past few years of “pushing through.”"

Second Brain & Right Hand

Co-founder energy. Second brain. Right hand. Long-term.

The right support at the right time is often the difference between spending another quarter just keeping things afloat — and finally not carrying everything alone.

This is the deepest way to work with me. An embedded partnership for founders whose business has outgrown their capacity — but who don't want another person to brief, manage, or remind.

You don't manage me. You don't micromanage progress. You don't carry everything in your head.

Most founders don't lack help. They lack ownership.

In this partnership:

  • I don't wait for instructions

  • I don't ask to be told exactly what to do

  • I don't track hours

We define clear areas of responsibility — and I fully own them. If something slips, it's on me. Not on you.

How it starts: the 3-month fractional COO / Chief of Staff

Every engagement begins with the same standardized first phase. Same scope, same price, same cadence — for every founder.

By day 30, you'll have a complete operational audit, a 90-day priority map, an installed weekly cadence, and locked ownership areas.

By month 3, you'll know exactly what working with me as your operator actually feels like — and we'll have real data to decide what comes next.

— Two —

EMBEDDED PARTNERSHIP · LONG-TERM

3-Month fractional COO / Chief of Staff Partnership: 105,000 SEK ex moms

Equivalent to 35,000 SEK / month. Full payment on signing or monthly installments.

One Partnership opening for January 2027

COMPARED TO A FULL-TIME HIRE

What would the same ownership cost in-house?

Full-time COO

Permanent hire

100–120k SEK

per month incl. employer contributions, before pension

👀 Months to recruit

👀 Permanent, with notice period

👀 Role often undefined

Average monthly salary for level-1 managers, Statistics Sweden (SCB) 2025. Employer contributions 31.42 %, Skatteverket 2026.

N Star Partnership

Fractional COO and Chief of Staff

From 35k SEK

👀 Starts within weeks

👀 Evaluation at month 3

👀 Defined ownership areas

per month ex VAT, fixed scope

Fractional partnership

    • Strategic initiatives, from decision to delivery

    • Leadership team rhythm: weekly meeting, decision log, follow-up

    • Board and investor preparation: reporting, materials, and following through on what was promised

    • Hiring and onboarding of key roles

    • New market entry and expansion projects

    • Launches and cross-functional projects

    • Team coordination and leadership (Tier 2)

    • Weekly private 1:1 calls

    • Hands-on operational execution between sessions

    • Slack access for real-time alignment (Mon–Fri)

    • One monthly execution day to clear bottlenecks

    • Simple systems and templates that support how you actually work — not how a framework says you should

    • Calendar and workload structure that protects your time for the decisions only you can make

    • Confidentiality. Everything I see stays between us, under a confidentiality agreement from day one.

    • CEOs and founders leading a team, with revenue, funding or strong momentum

    • Companies where too much still passes through one person

    • Founders who want calm, clarity and progress, not hustle

    • Founders carrying both vision and execution today

    • Founders who feel operationally stretched and mentally full

    • Early idea-stage founders

    • Anyone looking for motivation or quick fixes

    • Founders unwilling to be challenged or let go of control

Continuing beyond month 3

What if it's not working? The first phase is three months, with no automatic renewal. At month 3 we evaluate together. If it isn't the right fit, we close it properly, with a handover of everything I've built.

Tier 1 — Second Brain + Right Hand

Same structure as Phase 1, transitioned into an ongoing retainer. Full ownership of 1–2 defined areas, weekly 1:1, monthly full execution day, Slack Mon–Fri.

35,000–50,000 SEK / month ex moms

Everything in Tier 1, plus: I run the weekly team meeting, hold direct accountability for team output, and own deadlines and team flow.

55,000–75,000 SEK / month ex moms

Tier 2 — Embedded Operator

Final retainer set at evaluation, based on what I'm actually owning.

Most founders come to me six months later than they should have.

The cost of carrying it all alone rarely shows up in revenue first. It shows up in decisions delayed, opportunities missed, and a slow erosion of clarity, energy, and confidence.

By the time the consequences are visible in the numbers, the compound cost is already significant.

The founders who move faster are the ones who bring in operational ownership before they hit the wall — not after.

  • "Ida is an invaluable partner in my company — she is my right hand and second brain. She structures and plans not just based on what usually works, but on how I as a founder WANT to work and live. She takes responsibility for both the details and the bigger picture in a way that allows me to relax and feel confident that I'm accomplishing a great deal in the business without becoming stressed — because the support is there. Ida is one of the best investments I have ever made."

  • "Ida feels like my right hand - someone I can truly rely on to handle and support complex projects or situations, no matter what they are. She’s like a second brain, only more organized and structured."

  • "Ida takes ownership, is detail-oriented, and has strong leadership qualities. I feel like I can mentally and physically relax and trust her — and know that she’ll probably do it better than I would. It’s rare to find someone like that."

  • "I’m able to do MORE in my company without it feeling like more is on my plate. I can focus on bigger, more important decisions instead of smaller, detail-heavy ones. I can lift my gaze more often. I see other founders burning themselves out, while I’m actually doing more in my business than they are — but without the stress, because I have the right support."

  • "The fact that you can communicate with and find suppliers makes an ENORMOUS difference to my focus. And knowing I trust you to represent my brand — even with clients — and to handle tough conversations and complex situations."

  • "I’m thinking about what a third party said: “You’re a much happier person now, since Ida came in.” Take that as the biggest compliment you can get. Because “happy” is probably my natural state — and a sign that all of me is present. Unfortunately, not everyone has seen that side of me during the past few years of “pushing through.”"

WHICH ONE FITS

Diagnostic


Best for: A sharp outside read
Who executes: You do
Your time: ~2 hours total
Format: One-off
Commitment: None
Price: 9,500 SEK once

Not sure which is right for you?

Here's how the two compare at a glance.


Partnership


Best for: Embedded ownership
Who executes: I do
Your time: Weekly 1:1 + async
Format: 3-month entry → ongoing
Commitment: 3-month entry
Price: From 35,000 SEK / month

NEXT STEP

Not sure where to start?

We'll figure out which one fits — or whether there's something else entirely.


Let's take the next step

If you already know which one fits, mention it in the booking note and we'll skip the intro and go straight to fit.

Interested in working together?

Thanks for reaching out. I personally review every inquiry and usually reply within 1–2 business days.