For founders who don’t need more advice,
but a strategic partner at their side.
Someone who actually takes responsibility inside the business, not just gives input from the outside.
Co-founder energy without equity drama
Co-founder energy without equity drama
A long-term fractional COO & Chief of Staff for CEOs and founders of growing companies with teams, where too much still runs through one person.
Typically after a funding round, during fast hiring, or on the way into a new market.The reality behind the scenes
From the outside, things look good.
There’s traction. Revenue. Momentum.
But inside, it feels heavy.
You’re always “on”.
Decisions pile up faster than you can process them.
Important initiatives keep getting pushed forward.
Execution leaks between meetings, tools, and people.
Your leadership team waits for your call. Your board asks for a plan you haven't had time to write.
Things get discussed, but not fully owned.
You’re the one who keeps track of what actually needs to happen.
You’ve tried delegating.
Maybe even hiring.
And still, everything comes back to you.
This isn’t because you lack ambition, competence, or drive.
It's because too much of the business still has to pass through you.
What this partnership actually is
This partnership exists to help you take advantage of the momentum you already have.
When we work together, I don’t just advise you on what to do.
I actively help:
plan and oversee your key projects
turn decisions into real execution
implement systems, launches, initiatives, and workflows for you. So projects don’t stall, decisions don’t linger, and progress doesn’t depend on you pushing it forward.
So while you focus on vision, leadership, and growth - your business is still being built in the background.
Consistently, in the right order.
That’s what I mean by hands-on operational support.
Everything I see stays between us. Confidentiality is part of the agreement from day one.
When founders bring me in
After a round.
The money is in. The plan is promised. Now it has to be delivered, while you keep raising, hiring and selling.
When the team doubles.
What worked with eight people breaks at twenty. Decisions slow down, and everyone still checks with you.
When the CEO has become the operating system.
Strategy, delivery, people, investors. All in one head.
Why advice isn’t enough at this stage
At this stage of growth, advice isn’t the problem.
You already know what needs to be done.
The problem is carrying it, prioritising it, and making it happen.. at the same time.
You don’t need:
more frameworks
more inspiration
more people telling you what you “should” do
You need operational leadership embedded close to the decisions.
As your fractional COO/Chief of Staff, I work alongside you to:
translate strategy into clear operational priorities
reduce decision fatigue by creating structure and focus
prepare and follow through on board and investor commitments
ensure execution actually happens, not just gets discussed
build a business that doesn’t rely solely on you
But more importantly:
I don’t just support you.
I take responsibility. Which means fewer open loops, less mental tracking, and more space to actually lead.
“I bring co-founder energy as your second brain and right hand - a long-term fractional COO partnership that takes care of execution, structure, and follow-through.”
Co-founder energy doesn’t mean more meetings.
And it doesn’t mean someone “helping out”.
It means:
someone who thinks with you
someone who challenges you when needed
someone who drives things forward when you’re stretched
someone who sees the business clearly when you’re too close
A second brain when your head is full.
A right hand when everything feels important.
A partner who stays close enough that you’re not the only one keeping things together.
Without the equity drama.
Featured In
Impact Loop 〰️ Women In Charge 〰️ Dagens Opinion
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Impact Loop 〰️ Women In Charge 〰️ Dagens Opinion 〰️
TRANSFORMATION QUOTE
“What mattered most wasn’t just having someone to talk to, but having a true partner. Someone who genuinely cared, took action, and shared responsibility instead of tracking hours or waiting for instructions.
With Ida, I wasn’t alone in the hard days or the decisions. We could laugh, be human, challenge each other, and keep going - even in the valley of despair.
That partnership didn’t just move the business forward. It brought back joy, confidence, and belief in my leadership.
Ida isn’t a consultant who checks in from the outside: she’s a partner in the boat, rowing with you. That made all the difference for both my business and how I show up as a founder.
Ulrika Munther, founder of impact start-up
Co-founder energy.
Second brain. Right hand. Long-term.
“I always feel like I’m two or three steps ahead of everyone else. But she is always two or three steps ahead of me.”
- Founder & CEO, client for over a yearNot just advice. True partnership.
I combine operations expertise, senior judgement, accountability and implementation so you don’t just plan for growth, you execute it.
As an angel investor in RadCap Ventures, I've met founders with bold visions and real potential, but one pattern stood out:
Ideas are everywhere. Execution is rare.
That insight led me to start N Star Advisory. I support founders & CEOs as a fractional COO / Chief of Staff — helping turn strategy into action when it matters most.
I started running H&M stores at 21, and later led production for global campaigns at & Other Stories and Oriflame. I bring structure, focus, and momentum — so founders & CEOs can move faster, make smarter decisions, and stay focused on what truly drives growth:
→ Revenue.
→ Relationships.
→ Raising capital.
My sweet spot is the messy middle — where vision meets reality, and progress can stall.
That’s where I come in.
I combine:
Operations expertise - so your systems actually work in the real world, not just on paper
Senior judgement - a calm, experienced second opinion when the stakes are high
Accountability - so the important work gets done, not just talked about
Implementation - because strategy without execution is just a plan
A full-time COO takes months to recruit and costs far more than the salary. A fractional partnership starts within weeks and scales with what you need.
This works best for founders who are ready to hand over ownership, not add more to their plate.
If you’re ready to stop carrying everything yourself, let’s talk.
You bring the vision.
I’ll help make it real.
About me
